Marcela Cel
The Founder of Well Organized, which been established since 2010. Cel had worked at several advertising agencies in the above-the-line (ATL) division. The last company she worked for was Astro Indonesia. When Astro Indonesia collapsed, she decided to switch from ATL to below-the-line (BTL) projects where she learnt about event concepting, production, project management, and show management. As a founder, Marcela embodies the spirit of smart-work instead of just hard-work.